Hyatt Hotels Corp.
) and casino-resort operator
MGM Resorts International
) recently formed a pact to reinvigorate their loyalty programs.
This strategic alliance will serve members of their respective
loyalty programs - Hyatt Gold Passport and MGM Resorts' M life
Per the deal, from Jun 20 onward, members of the Hyatt Gold
Passport program will be able to gain and redeem Hyatt Gold
Passport points at 12 participating MGM Resorts in Las Vegas.
Similarly, M life members will win M life Tier Credits during
their stay at Hyatt resorts and hotels worldwide.
At present, the joint venture is deemed to be the largest
loyalty program initiative in Las Vegas integrating Hyatt's 450
hotels and resorts worldwide and MGM Resorts' 12 renowned
We believe the deal is strategically positive, as the Las
Vegas Strip is an important destination for travelers. Members of
the Hyatt loyal program can enjoy an extended benefit at
exceptional MGM resorts like Bellagio, MGM Grand, Aria and
Mandalay Bay. Likewise, M Life members can also make the most of
their stay at high-end Hyatt properties.
Hotel companies across the globe have been diligently working
on every possible option to augment guest satisfaction and stay
competitive over the last couple of years. Amid the prevailing
environment where travelers spend less enthusiastically on
lodging and seek incentives for doing so, hoteliers are
frequently coming up with such programs to boost sales.
Apart from Hyatt and MGM, many other hoteliers including
Starwood Hotels & Resorts Worldwide Inc.
Wyndham Worldwide Corp
) also have such programs in place namely Starwood Preferred
Guest and Wyndham Rewards.
Hyatt currently carries a Zacks Rank #3 (Hold) while MGM
retains a Zacks Rank #2 (Buy).
HYATT HOTELS CP (H): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
MGM RESORTS INT (MGM): Free Stock Analysis
WYNDHAM WORLDWD (WYN): Free Stock Analysis
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