After launching a new BPO (business process outsourcing)
solution and a host of desktop printers last month,
) is now out with two media players targeting the needs of retail
and hospitality businesses. The tech giant is quite confident
about the rich user experience that is going to be delivered with
the combo of media players and digital signage displays.
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H-P's MP6 Digital Signage Player and MP4 Digital Signage Player
) Windows Embedded operating system. When it comes to processors,
MP6 is powered by
) dual core processors and MP4 by
Advanced Micro Devices Inc.
The media players will enable retailers to float digital content
related to products and offers via high-definition graphics
displays, which will help them promote their brands. Customers
can also interact via touch-enabled screens and get an update for
a particular product, which can save time. The products will be
pocket-friendly, which will facilitate small retailers to opt for
them and boost their business presence.
Apart from this, H-P has unveiled a customized mobile application
for the U.S. Department of Housing and Urban Development ('HUD').
With this mobile app, Housing Discrimination Complaint
Application, citizens will be able to lodge complaints regarding
any discrepancy/discrimination regarding accommodation with the
HUD offices located in the vicinity. The mobile app will be of
immense importance for HUD and help it to develop and simplify
interactions with citizens and in the process serve them better.
Last month, the computing giant introduced a BPO solution, H-P
AutoFlow, which will automate financial, accounting and certain
other business processes to facilitate smooth functioning.
Also, the company introduced three desktop printers targeting
small and medium businesses (SMBs). Due to limited resources,
these SMBs always look for better options at an affordable price.
H-P's highly scalable and cost optimized printers will be able to
meet the increasing demand from the SMBs.
H-P's attempt to diversify away from its PC-centric business is
encouraging, but we think revenue flow from this could get
delayed due to a tough spending environment.
Currently, H-P has a Zacks Rank #2 (Buy).