is widely expected to unveil a smartphone on Wednesday. This move
would be the latest in a series into hardware for the online
AT&T is reported to be the exclusive carrier.
For the last few years, the high-end smartphone market has been
, which have an estimated combined market share of 50-60%.
So how will Amazon differentiate itself in this competitive
Many people are speculating that Amazon's phone will have 3D
capabilities. That's neat, but 3D has yet to catch on with
consumers in other areas. 3D televisions, for instance, have widely
been considered a flop.
What else would an Amazon smartphone need to drive customers
away from Samsung or Apple?
Perhaps a lower price. That's arguably how the Kindle Fire has
managed to carve out its niche in the tablet market, which has an
estimated 7-8% market share. Amazon seems to have no problem
selling its hardware at a loss to attract users who ultimately buy
products/content from its website. My guess is that its smartphone
will be no different.
So how do you think Amazon will try to differentiate itself
in the competitive smartphone market?
Chime in below!
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