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How to read a detailed stock quote

By Emerging Money August 03, 2012, 10:00:18 AM EDT

Once you have your chosen and set up your broker account, it's time to review what a typical detailed stock quote will provide you, the investor.

[caption id="attachment_67961" align="alignright" width="300" caption="Stock brokers working at the New York Stock Exchange, 1963"] Public domain image courtesy NYSE [/caption]

Lets get this weekend's homework assignment out of the way first as it builds on our last assignment to find some companies whose products you use . I want you to pick one of the sectors you selected that has at least two companies in that you found and I want to pull the following information for at least two companies in the same sector:

  • Balance sheet
  • Income statement
  • Cash flow statement
  • At least two analyst rating sheets.

Below are a few good firms to pull from:

  • Research Team
  • Credit Suisse
  • Ford Equity Research

Depending on which broker you choose you may get some reports free, otherwise Googling for the analyst reports may result in some of them, but be careful and look for the dates on the reports.

Now onto today's insight. A detailed stock quote is also sometimes referred to as the overview. Depending on which broker you signed up with, the amount information will vary. At minimum a detailed stock quote should contain the current price, the gain or loss in dollar and as a percentage, the current bid and ask price, the bid and ask size, the high and low, and the volume.

After this baseline, each broker tweaks exactly what is contained within a detailed stock quote, so to stay on the same page I recommend going to the TD Ameritrade website and plugging in the China mobile symbol -- CHL -- so we can run through this exercise.

Now this information is based on August 2, 2012, after the close. Most of the information in this stock quote is self-explanatory such the previous close, today's open, and the day's range. In the case of the day's range you'll find CHL traded between $56.52 - $57.21. However, during the day it will provide you the range from the time of open to the last trade, which is not necessarily the time you pulled a stock quote. Check the last time fields during the day; many emerging market ADRs have less transactions.

A couple of key elements in the stock quote are:

  • Implied volatility
  • Historical volatility
  • Market cap
  • EPS
  • P/E ratio
  • Beta
  • Percentage held by institutions
  • Short interest

Let tackle the quick and easy ones today and save EPS and P/E ratios for next Friday, after this weekend's homework.

Implied volatility is more useful for options traders as it represents the options market price to express an underlying asset's projected price movements. At this point the lower and smaller swings the stock makes the better. Historical volatility is the 21 day running average, representing the 21 days in a month for trading. A big disconnect between the two should should raise eyebrows; dig into your homework and see what you turn up. A big move higher could mean something is amiss.

Beta represents a stock's volatility in comparison to the S&P 500. A Beta of 1 or less indicates the stock price is less volatile than the market as a whole. A beta of greater than 1 means the stock price is more volatile than the market. Think of beta as your risk gauge. If you are concerned with sudden drops in price, a beta of less than 1 indicates the stock will not fall as fast as the S&P 500. However, the same is true on the upswing.

Short interest is reported percentage and represents the percentage of investors who are short the stock. Remember, being short means you're looking for the stock to move lower, not higher.

Market cap simply represents the overall value of the company's worth. To calculate market capitalization, simply multiply the day's price by shares outstanding.

Percentage held by institution is also provided in percentage terms and represents the amount of shares being held by financial institutions such as Goldman Sachs, J.P. Morgan, or hedge funds.

Next week we will review how to use this stock quote homework to determine if a company is fundamentally sound, and review EPS and the P/E ratio.




The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.


This article appears in: Investing, International, Stocks

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