Valentine's Day is one of the biggest gift-giving holidays of
the year. In fact, consumers are expected to spend more than $130
on items for loved ones, according to the National Retail
Federation's Valentine's Day spending survey. Among the most
popular gifts (no surprise here) are flowers. One-third of those
surveyed plan to give flowers, with spending expected to top $1.9
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Anyone who has ever bought a dozen red roses knows that they can
be expensive. The average price on Valentine's Day is about $80.
Now, you probably don't want to come off looking cheap on
Valentine's Day, but there's no reason to spend more than you have
to on flowers. Cheapism.com, a Web site that identifies the best
cheap products, found that you can save significantly by ordering
flowers from a local florist.
A dozen red roses from a local florist cost about $50, compared
with $59 to $86 from major online florists, according to
Cheapism.com's research. To find a florist near you, visit the
Society of American Florists' national florist directory or do a
search on Yelp for florists with good reviews.
One thing the Cheapism.com research doesn't take into
consideration is that you often can find coupon codes online to
help lower the cost of ordering from online florists. For example,
according to coupon site Offers.com, consumers can find discounts
of up to 50% on roses and flowers from companies like FTD,
ProFlowers and other popular flower delivery options. Also check
Coupon Sherpa to find discounts for flowers.
To help lower the cost of giving flowers even more, the Society
of American Florists offers these tips:
-- Order early and ask about specials.
-- Pick up your flower order and deliver it yourself (to save on
-- Consider flowers other than roses, such as an orchid, a
bouquet of tulips or a basket with a bulb plant that can be planted
in the spring.
-- Sometimes less is more. A single long-stem rose can be a
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