How Netflix (NFLX) Changed the Game Again

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Netflix (NFLX) has been an innovator when it comes to pioneering the streaming business, as well as changing how people watch television, releasing shows all at once. Now, the company has signed Chelsea Handler to eventually do a talk show, putting Netflix in a spot for the first time to regularly-scheduled programming, all over-the-top (OTT).

Netflix announced that starting in early 2016, Handler will create a new talk show that "will feature an updated format that still encompasses Chelsea’s unfiltered opinions on topical entertainment and cultural issues, as well as her signature guest interviews," according to the press release. Netflix also said that Netflix subscribers would be able to enjoy the show however and whenever they like.

In addition to the new talk show, Handler is creating four new comedy specials that will talk about a variety of different subjects, which start in 2015.

Not only is Netflix changing the way it handles its content, putting on a daily talk show, it's a huge boon for the company, given Handler's following, potentially adding to the company's 35 million (and growing) streaming subscribers in the U.S.

Netflix photo by ShutterstockNetflix photo by Shutterstock
Handler was named one of Glamour Magazine’s Women of the Year in 2011, and she is the only female talk show host on late night, with her show, Chelsea Lately (which ends Aug. 26th, 2014).

Handler said that she had approached Netflix "to make sure they were as cool as I thought they were," noting that she is "more excited" than she has been in a while, considering Netflix's forward-thinking management team.

It remains to be seen whether this is successful or a failure, but given that Netflix has been successful with shows like "Orange is the New Black" and "House of Cards," it wouldn't be too much of a stretch to think Netflix has changed the game again, this time for live television.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: News Headlines , Travel and Lifestyle , Business

Referenced Stocks: NFLX

Chris Ciaccia

Chris Ciaccia

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