How bulls are playing Electronic Arts

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One investor is betting that Electronic Arts isn't done rallying yet.

optionMONSTER's Heat Seeker monitoring system detected the purchase of about 8,000 September 20 calls for roughly $1.02 and the sale of 5,000 September 17 puts for $1.70. Volume was more than 6 times the previous open interest at each strike, indicating that new positions were implemented.

The trader collected a credit of about $34,000 and stands to earn huge profits if the video-game maker rallies to $20. He or she will also be required to buy shares for $17 if they drop to that level.

The unusual aspect of the strategy is that more calls were bought than the number of puts sold , providing greater leverage to the upside. The position will benefit from a dramatic move higher while allowing him or her to get long on a pullback, reflecting a strongly bullish opinion of the stock. (See our Education section for more on how options can be used to express a wide range of theses.)

EA is up fractionally at $17.50 in afternoon trading but has risen 21 percent so far this year. Sentiment toward the name had been bearish for years amid falling sales of traditional games, but the company has recently been transitioning to an online business model.

Today's option strategy will keep the trader in the game well into the second half, even if the shares take an extended pause. Total option volume in EA is triple the daily average so far today, according to the Heat Seeker.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

Copyright © 2010 OptionMonster® Holdings, Inc. All Rights Reserved.


This article appears in: Investing , Options

Referenced Stocks: EA

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