Holiday Shopping Season Boosts Google (GOOG) Earnings

By
A A A

Google ( GOOG ) beat analyst estimates today as the search-engine giant's fourth-quarter earnings rose 7% from the previous year. An increase in online advertising revenue over the holidays was the primary catalyst behind Google's improved earnings.

Google's earnings beat has already pushed shares up 4.5% in after-hours trading.

Here are a few highlights from the company's earnings call:


  • Revenue surged 36% from the previous year, and 8% from the previous quarter.
  • Paid clicks increased 24% - an indication of the company's expanding advertising base.
  • The amount advertisers paid for those clicks fell 6% - the fifth consecutive quarter that the average click cost has declined.
  • The company hit $50 billion for the first time in 2012.
  • Google's Motorola Mobility business - which the company purchased for $12.5 billion last May to improve its standing in the lucrative mobile market - lost $353 million for the quarter despite bringing in $1.51 billion in revenue.
  • Earnings excluding items of $10.65 per share outpaced analyst expectations of $10.42 a share.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Stocks

Referenced Stocks: GOOG

Wyatt Investment Research

Wyatt Investment Research

More from Wyatt Investment Research:

Related Videos

Stocks

Referenced

Most Active by Volume

25,811,463
  • $114.315 ▲ 2.06%
19,141,610
  • $18.018 ▲ 0.21%
18,814,509
  • $7.419 ▼ 2.38%
17,014,419
  • $7.455 ▲ 2.69%
15,592,552
  • $8.225 ▲ 4.25%
13,904,936
  • $94.145 ▲ 3.13%
12,254,157
  • $69.53 ▲ 4.70%
11,633,991
  • $10.64 ▲ 3.20%
As of 12/26/2014, 03:32 PM


Find a Credit Card

Select a credit card product by:
Select an offer:
Search
Data Provided by BankRate.com