Well-being enhancement company
) recently revealed that Highmark Inc. has decided to extend the
Healthways SilverSneakers Fitness Program by 2 years for its
eligible enrollees. This program will be made available to over
460,000 Highmark Medicare Advantage enrollees in the states of West
Virginia and Pennsylvania.
SilverSneakers is an exercise regimen designed to keep the
elderly healthy. The program encourages older people to engage in
physical activity thereby increasing their well being and cutting
down on healthcare expenditure. In this regard, recent results from
the Gallup-Healthways Well-Being Index reveal that the elderly who
are engaged in the SilverSneakers program enjoy greater well being
despite the growing incidence of disease with age. SilverSneakers
includes not only exercise but also nutritional and social
Based in Pittsburgh, Highmark is an independent licensee of the
Blue Cross and Blue Shield Association. It is one of the biggest
plans in the country and caters to 4.9 million enrollees in
Delaware, West Virginia and Pennsylvania.
The Healthways model encourages people to make favorable
lifestyle changes that lead to enhanced well-being, reduced
healthcare costs, improved performance and economic value. The
company has invested in technology platforms that provide scalable
support with large populations. It has tie-ups with a large
proportion of U.S. health plans and counts many millions of lives
in its customer base.
Due to its unique scalable business model, Healthways shares
present a compelling, long-term investment opportunity although it
may face many challenges in the short to medium term. Healthways is
the leader in a strategically critical and rapidly evolving part of
the health care services market. Its fitness program
(SilverSneakers) for seniors is available at 14,000 centers across
the U.S. and caters to 9 million eligible enrollees.
Healthways competes with
) among others. Currently we are Neutral on Healthways, which is in
line with a short-term Zacks #3 Rank (Hold).
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