Zimmerman Advertising, a unit of
Omnicom Group Inc.
), has been selected as Agency of Record by
), a leading retailer of home appliances, consumer electronics and
furniture. Zimmerman, apart from meeting the company's creative
needs, will handle media planning and buying.
Zimmerman acted as hhgregg's Agency of Record (AOR) for 2007 -
2013, following which hhgregg granted its advertising account to
Leo Burnett and Spark SMG, both are units of advertising major
Publicis Groupe SA
According to media sources, hhgregg was not satisfied with
lackluster performance from Publicis' agencies, and thus decided to
return to Zimmerman. More importantly, the decision was part of
management strategy to shift its marketing focus from
brand-building to retail promotion.
After a year's sabbatical, Zimmerman is ready to take over the
responsibilities of Agency of Record for hhgregg again. Zimmerman's
talented employee base, new proprietary software and systems, and
profound experience are likely to pave the way for a smooth
Headquartered in Fort Lauderdale, FL, Zimmerman is the largest
agency in the southeastern U.S. Omnicom, a leading global marketing
and corporate communications company, provides a range of
advertising services through its creative agencies like Goodby,
Silverstein & Partners, Martin Williams, GSD&M and others.
In an effort to create the world's largest advertising agency,
Omnicom and Publicis had sought to merge their operations last year
in a $35 billion deal. However, the deal was terminated, reportedly
due to regulatory and tax complications and management conflicts.
Omnicom currently holds a Zacks Rank #2 (Buy). Another notable
stock worth considering in the sector is
), sporting a Zacks Rank #1 (Strong Buy).
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