If you thought the news of a
new Star Wars trilogy
was exciting, wait until you hear what Hewlett-Packard (NYSE:
) is working on. Hewlett-Packard is developing a new glasses-free
3D technology for mobile devices that will allow the image to
extend beyond the screen while being viewed from multiple
The company released the full details in a paper published
, a scientific journal.
David Fattal, the lead author of the paper, told the
that the effect is "much like you'd see in the movie 'Star Wars'
with the hologram of Princess Leia."
The image won't pop out as far as the hologram did in Star
Wars, but Hewlett-Packard's accomplishment is still very
exciting. Up until now, glasses-free 3D has been limited to
cumbersome game systems
patents for unproduced ideas
With Hewlett-Packard's new technology, users will be able to
view 3D images from angles up to 45 degrees from center in any
direction -- up, down, left or right. Users will even be able to
view images diagonally.
"That means viewers can see a person's face with one ear
blocked from view, but reveal the ear by swiveling the screen,"
This is a huge accomplishment. Not even 3D movie theater
screens -- which require patrons to wear plastic glasses to view
the three-dimensional effects -- allow for that degree of
Thus far, there is only one drawback. Fattal said that in
order for live video capture to be viewable, it would require "an
array of 64 cameras all pointed at an object." That's
not impossible to achieve
, but it could be very costly and challenging. It may also
inspire content producers to stick to animation, which can be
manipulated more easily.
Hewlett-Packard did not say when its new glasses-free 3D
technology will be ready for production. At this point, the
company simply wanted to announce that it had achieved something
that could be revolutionary. If nothing else, the technology is
By unveiling the display so early in its development,
Hewlett-Packard seems to be following in the footsteps of one of
its key partners -- Microsoft (NASDAQ:
). While Google (NASDAQ:
) is keen to hype products a year or two before they're released,
many tech companies have taken a different approach.
), for example, will not reveal or talk about any product that is
not ready to ship.
On the other hand, Microsoft
products that are nowhere near release.
Over the last 12 months, the company has revealed a number of
impressive, fully-functional concepts, including the
(an augmented reality concept that projects an image almost
anywhere in a room),
(which uses a projector to enhance the area surrounding a TV with
added visuals) and a new
that could transform how users interact with their electronic
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
firstname.lastname@example.org. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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