The Hershey Company
) recently announced that CocoaLink, its private public
partnership with the Ghana Cocoa Board, has more than 40,000
farmers registered across 1,700 villages. CocoaLink is a digital
exchange network that connects cocoa farmers and provides them
information about advanced farming techniques.
The program offers information on dealing with dry weather
conditions, pruning of plants, pesticides, and overall safety and
health. The information is provided through messages sent in
English and a local language Twi. Farmers can interact with cocoa
experts at the CocoaLink through text or call. As many as 100,000
farmers are likely to be registered with CocoaLink in Ghana by
the next two years.
Rising prices and supply of cocoa are matters of concern for the
company. In such a scenario, CocoaLink is one of Hershey's
several initiatives that would ensure smooth supply of cocoa in
the long term.
Overall, Hershey's strong brand positioning, strategic marketing
investments in core brands as well as disciplined innovation and
consumer capabilities make it attractive. More than 80% of the
company's business is generated in the U.S. Though the company is
increasing investments in overseas markets, particularly in
Mexico, Brazil, India and China, another company like
Mondelez International Inc.
) already has a strong presence outside North America.
Hershey carries a Zacks Rank #3 (Hold). Better-ranked food
Pinnacle Foods Inc.
Mead Johnson Nutrition Company
). Both the companies carries a Zacks Rank #2 (Buy).
HERSHEY CO/THE (HSY): Free Stock Analysis
MONDELEZ INTL (MDLZ): Free Stock Analysis
MEAD JOHNSON NU (MJN): Free Stock Analysis
PINNACLE FOODS (PF): Free Stock Analysis
To read this article on Zacks.com click here.