The Hershey Company
) strives to create a unique and holistic holiday collection
every season to meet consumer preferences. Carrying on with the
same strategy, the company introduced its 2013 Holiday Collection
This holiday season Hershey is offering festive canes (Reese's
brands Peanut Butter Cup Cane, the Jolly Rancher Cane, the Bubble
Yum Cane), stocking stuffers (Twizzlers' Tree Shaped Cherry
Candy, Hershey's Candy Cane Bar Mint Candy with Candy Bits) and
other goodies (Hershey's Almond Clusters, Pretzels and Rolo
Holiday Candies) for its customers.
Hershey brings about regular innovation in its core brands to
meet consumer demand and needs that are not addressed by its
current portfolio. These new and classic favorites prove to be an
example of these efforts. During the Halloween week, the company
introduced eight new treats which included caramels, lollipops,
chocolates and candies.
Other players in the industry are also keeping themselves busy
with new product launches. In Oct 2013,
Crumbs Bake Shop
) introduced the Crumbs Cupcake Collection under its brand Girl
Hershey is the largest producer of quality chocolate in the U.S.
with a market share of 43%. The company continuously invests in
advertising and marketing capabilities to build its brands
globally and monitors the performance of its brands.
This has resulted in improving volume trends and market share
in the U.S. over the past many years. Hershey's strong brand
positioning, strategic marketing investments in core brands,
disciplined innovation and consumer capabilities make it an
attractive investment opportunity.
CRUMBS BAKE SHP (CRMB): Free Stock Analysis
HERSHEY CO/THE (HSY): Free Stock Analysis
OMEGA PROTEIN (OME): Free Stock Analysis
PINNACLE FOODS (PF): Free Stock Analysis
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However, even though the company is fast expanding its presence
outside the U.S., we wait for some meaningful progress and
substantial profitability from these efforts. The Hershey Company
presently has a Zacks Rank #3 (Hold). Among the stocks worth
considering in the space are
Omega Protein Corp.
Pinnacle Foods Inc.
). While Omega Protein carries a Zacks Rank #1 (Strong Buy),
Pinnacle Foods holds a Zacks Rank #2 (Buy).