The Hershey Company
) recently launched its Valentine's Day collection for 2014,
continuing with its tradition to offer a holistic portfolio of
goodies for every festive occasion.
The Valentine's Day collection includes popular products like
Reese branded Peanut Butter Cup Minis, Jolly Rancher branded
Heart-Shaped Lollipops, Jolly Rancher branded Sours Hearts and
Rolo branded Candies. The collection also includes some new
products like Hershey Kisses branded Milk Chocolates Rose Cane,
Jolly Rancher branded Hard Candy Heart Box and Hershey's branded
Solid Milk Chocolate Heart.
Creating a unique and holistic portfolio for every season has
been an important strategy of Hershey which caters to consumers'
seasonal shopping needs, like gift-giving and stocking stuffers
during the holidays or basket filling and egg hunts at
Hershey regularly improves its core brands to meet consumer
demand that are not addressed by the current portfolio. Some
successful product innovations in the recent years include
Reese's Minis, Hershey's Drops and Rolo minis. Some new products
lined up for innovation in 2014 include York Minis, Hershey's
spreads and Lancaster's Soft Creams Caramel. The company has also
planned some innovations for key international markets like
China, Mexico and Brazil.
Other Stocks to Consider
Hershey carries a Zacks Rank #2 (Buy) as it has a bright
outlook for the fourth quarter. Though the third-quarter revenues
were slightly soft, management expects sales to pick up in the
fourth quarter gaining from the peak confectionary season.
Investors interested in the food industry may consider stocks
ConAgra Foods, Inc.
Green Mountain Coffee Roasters, Inc.
The Chefs' Warehouse, Inc.
). All these companies carry the same Zacks Rank as Hershey.
CONAGRA FOODS (CAG): Free Stock Analysis
CHEFS WAREHOUSE (CHEF): Free Stock Analysis
GREEN MTN COFFE (GMCR): Free Stock Analysis
HERSHEY CO/THE (HSY): Free Stock Analysis
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