Hershey Offers V-Day 2014 Collection - Analyst Blog


The Hershey Company ( HSY ) recently launched its Valentine's Day collection for 2014, continuing with its tradition to offer a holistic portfolio of goodies for every festive occasion.

The Valentine's Day collection includes popular products like Reese branded Peanut Butter Cup Minis, Jolly Rancher branded Heart-Shaped Lollipops, Jolly Rancher branded Sours Hearts and Rolo branded Candies. The collection also includes some new products like Hershey Kisses branded Milk Chocolates Rose Cane, Jolly Rancher branded Hard Candy Heart Box and Hershey's branded Solid Milk Chocolate Heart.

Creating a unique and holistic portfolio for every season has been an important strategy of Hershey which caters to consumers' seasonal shopping needs, like gift-giving and stocking stuffers during the holidays or basket filling and egg hunts at Easter.

Hershey regularly improves its core brands to meet consumer demand that are not addressed by the current portfolio. Some successful product innovations in the recent years include Reese's Minis, Hershey's Drops and Rolo minis. Some new products lined up for innovation in 2014 include York Minis, Hershey's spreads and Lancaster's Soft Creams Caramel. The company has also planned some innovations for key international markets like China, Mexico and Brazil.

Other Stocks to Consider

Hershey carries a Zacks Rank #2 (Buy) as it has a bright outlook for the fourth quarter. Though the third-quarter revenues were slightly soft, management expects sales to pick up in the fourth quarter gaining from the peak confectionary season. Investors interested in the food industry may consider stocks like ConAgra Foods, Inc. ( CAG ), Green Mountain Coffee Roasters, Inc. ( GMCR ) and The Chefs' Warehouse, Inc. ( CHEF ). All these companies carry the same Zacks Rank as Hershey.

CONAGRA FOODS (CAG): Free Stock Analysis Report

CHEFS WAREHOUSE (CHEF): Free Stock Analysis Report

GREEN MTN COFFE (GMCR): Free Stock Analysis Report

HERSHEY CO/THE (HSY): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Investing , Business , Stocks

Referenced Stocks: CAG , CHEF , GMCR , HSY



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