Many well-known TV channels have succeeded in adapting to new
media while maintaining quality of their content, including
) Nickelodeon & MTV, Time Warner's(
) HBO & TNT and Disney's (
) ESPN. These channels are also some of the largest contributors to
their respective parent company's value due to high market
penetration combined with subscription fees and advertisement
The television industry has undergone a fundamental change as
the emergence of alternative video platforms has changed consumer
viewing habits. TV shows are no longer confined to traditional
pay-TV services and broadcasters are increasingly seeking dual
revenue streams of advertisement and subscription to support their
profits. This strategy has become essential in order to diversify
the risk arising from economic uncertainty and changing consumer
Below we explore which TV channels are the most valuable on a
standalone basis and provide some ad and fees data to help provide
Comparing Dependence on Advertising
Advertising dependence measures the proportion of channel
revenues that come from selling advertisement slots. MTV and
Nickelodeon have the highest dependence on advertisements followed
by TNT and ESPN. HBO measures 0% on this statistic as the premium
channel generates revenue from higher subscription fees.
CBS and Viacom noted improvement in the advertisement market
during their recent earnings releases with ad pricing showing
growth. This trend should particularly benefit the channels with
the greatest ad dependence as shown in the table above.
Which Channel is Most Valuable?
Make a selection above to see the relative value of each
channel, calculated as a function of each parent company's market
cap and our estimate for the contribution of each channel to their
parent company's stock value.
See our full analysis for Viacom, Time Warner, and Disney
||Fee ($ per sub)