), recently launched two casino-style virtual games for mobile
devices based on its Monopoly brand. These games were introduced
in association with the leading producer and distributor of
entertainment software -
Electronic Arts Inc.
The games -
- have now been made available for iPhone, iPod touch, iPad,
Android devices and Kindle Fire tablets and can be downloaded for
) Play and
Monopoly is a popular game of Hasbro which is played by nearly
one billion players for more than 75 years. We believe that this
deal will enhance its coverage in the digital gaming arena and
restructure its portfolio of gaming products.
The news of these product launches came in the wake of the
company's prior licensing agreement with Electronic Arts in early
July. Per the four-year deal, Electronic Arts has agreed to
develop mobile-compatible versions of some of Hasbro's popular
games like Monopoly, Scrabble, Game of Life, Battleship, Boggle,
Clue, Risk and Yahtzee.
Hasbro has a long-standing relationship with Electronic Arts
and has been regularly developing digital versions of the
former's popular games.
Hasbro has been working hard to transition its product
portfolio from traditional board games/toys to digital solutions
to cope with the recent trends. In this regard, Hasbro has been
highly active in signing gaming deals. As part of this strategy,
the company acquired a 70% stake in one of the most renowned
mobile gaming companies - Backflip Studios - in July for $112
million. In August, the company added another feather to its
crown by signing a deal with the Paris-based digital gaming
company - Ubisoft Entertainment SA.
Toy manufacturers like Hasbro have to battle a broad array of
alternative modes of entertainment including video games, MP3
players, tablets, smartphones and other electronic devices. In
this situation, deals and association like these provide the
Zacks Rank #3 (Hold) company an opportunity to participate in the
fast-growing digital gaming/casual entertainment category, a
market that is expected to grow significantly in the years
Two other toy companies, which look attractive at the current
JAKKS Pacific, Inc.
) carrying a Zacks Rank #2 (Buy).
AMAZON.COM INC (AMZN): Free Stock Analysis
ELECTR ARTS INC (EA): Free Stock Analysis
GOOGLE INC-CL A (GOOG): Free Stock Analysis
HASBRO INC (HAS): Free Stock Analysis Report
JAKKS PACIFIC (JAKK): Free Stock Analysis
To read this article on Zacks.com click here.