June 1 is National Donut Day. Let's lay off the jokes about
how only America would celebrate a fatty sweet treat with its own
holiday and enjoy the national treasure that is the donut in all
of its frosted, custard or jelly-filled goodness.
National Donut Day coincides with Dunkin' Donuts (NASDAQ:
) unveiling its first ever digital billboard over Times Square,
so now masses of American can be reminded to pick up one of
America's unofficial national desserts on the way to work (as if
they needed the reminder).
DNKN chief global marketing and innovation officer John Costello
said that, "National Donut Day is an important holiday to Dunkin'
Donuts, and is a perfect opportunity to connect with our loyal
donut fans. As the donut leader we are excited to celebrate with
our guests in as many ways possible, whether it is in our
restaurants with a free donut with a purchase of a beverage,
online with chances to win Dunkin' Donuts Cards on Twitter, or in
Times Square with the reveal of our new digital billboard."
It has to be noted that Costello said that DNKN has "loyal
donut fans". Many people will not have been aware that such a
things exists. But DNKN, as well as the other leading brands in
the industry, are doing what they can to celebrate the
As well as unveiling its billboard, DNKN is giving away a free
donut today to anyone who buys a beverage. On Friday morning,
DNKN is holding steady at $32.47.
Krispy Kreme (NYSE:
KKD is going one better than DNKN, offering a free donut to
anyone who walks into the store today, no purchase necessary. It
has been an interesting couple of days for the company, which was
the subject of a Motley Fool article on Wednesday called "Has
Krispy Kreme become the perfect stock", highlighting its
impressive growth and recovery rates. 2012 marks the 75th
anniversary of Krispy Kreme, and it now has 690 locations around
the world. On Friday, it is holding steady at $6.29.
Tim Hortons (NYSE:
Perhaps due to the fact that it is a Canadian company, Tim
Hortons has been surprisingly quiet when considering the fact
that today celebrates the product that it is arguably best known
for. It currently has the highest price however, holding steady
on Friday at $53.30, and it is offering a free donut with any
other purchase, but you have to visit the Facebook page and print
out a coupon. A bit of a pain, but then perhaps they don't feel
like they need to make as much of an effort.
So there you go, America. Go forth and enjoy your free
(c) 2012 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.