Groupon Soars 11% on Hedge Fund Investment

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Groupon (NASDAQ: GRPN ) is up more than 11 percent this morning after Tiger Global Management, LLC announced that it had acquired a 9.9 percent stake in the company. The hedge fund purchased 65 million shares in Groupon. At yesterday's close of $3.11, that stake was valued at $201.8 million.

Tiger Global's investment comes at a difficult time for Groupon. As recent as 2011, many investors thought that daily deals were the next big thing. Groupon appeared to be leading the charge, with many sure to follow.

That has not been the case, however. LivingSocial and other daily deals sites have begun to fizzle. Groupon remains a strong company with millions of members, but with numerous complaints from critics and angry merchants , some clients may be unwilling to return.

Groupon's decline in sales represents an even greater challenge. Company shares plunged to a new all-time low after Groupon reported its third-quarter results. Over the last three months alone, shares of the daily deals giant have declined by more than 30 percent.

Since November 2011, Groupon has lost more than 88 percent of its value. But in the last five days, the company began to turn itself around, rising more than 16 percent.

In September, Groupon announced that it had completed its acquisition of Savored, a reservations site for restaurants. The company also earned a little praise from Morgan Stanley after it launched a new payment solution for its merchants.

Groupon took a cue from Apple (NASDAQ: AAPL ) and other large corporations and decided to open its own concept store in Hong Kong. The company gave away one iPhone 5 to the first 10 customers that successfully answered a series of mystery questions. It is not yet known if Groupon will bring its retail outlet to America.

On November 14 Groupon appointed Kal Raman -- a 20-year veteran in technology and retail businesses -- as its new Chief Operating Officer.

"In a very short time, Kal has had a significant impact on increasing the number and quality of local businesses using the Groupon platform to the benefit of Groupon customers around the world," Groupon CEO Andrew Mason said in a company release . "We are already seeing progress in Europe and Kal will be instrumental in leading our company as we deploy tools and technologies that will help us continue to grow both Groupon and the categories in which we operate."

Groupon also announced its first-ever holiday and toy wish books with free returns and free shipping .

Follow me @LouisBedigianBZ

(c) 2012 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Stocks

Referenced Stocks: AAPL , GRPN

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