Green Mountain Coffee Roasters Inc.
) is geared to consolidate its facilities in order to increase
its functional effectiveness. The coffee giant is moving its
Canadian coffee and portion pack operations to the Montreal
GMCR is closing the operation of its Toronto, Ontario facility
effective from Mar 5, 2014, as management feels that it will not
be able to support future growth in Canada.
In Canada, GMCR has 1,800 employees and sells over 25 beverage
brands. It operates through 31 Van Houtte Coffee Services, 62 Van
Houtte Bistros and four roasting and production plants (Montréal
and Toronto) and several warehouses across Canada.
The 120 laid-off production and production support employees
will receive outplacement services by the coffee maker in order
to support them through the transition process.
After closing its Toronto facility, Green Mountain will
distribute its Keurig Brewer, K-Cup and Vue packs production for
use in its Keurig brewers in eight facilities in the U.S. and
Management feels this consolidated facility will lead to
efficient manufacturing and logistics.
GreenMountainis a growing company and it has several projects
in the pipeline to expand both its 'away from home' and 'at home'
channels. It aims to penetrate deeper into the American
households and increase the number of Keurig installations in the
From the beginning of this year, Green Mountain has been
roping in beverage giants into its Keurig distribution system to
increase the popularity of this single-serve brewer. In March, it
formed a strategic alliance with
) under which the Lipton iced teas will be available in the
K-cups of GMCR's Keurig business unit. Again, in May, the coffee
major joined forces with The Coffee Bean & Tea Leaf to launch
the Coffee Bean & Tea Leaf K-Cup for Keurig single-cup.
GreenMountain aims to popularize the single-cup brewing system
in America and has therefore, entered into several strategic
distribution agreements to rope in popular brands like
Dunkin' Brands Group Inc.
Through these agreements, Green Mountain is aligning with the
strongest beverage brands to support a range of consumer choices
and taste profiles in Keurig Single-Cup Brewing system.
GreenMountaincurrently carries a Zacks Rank #1(Strong
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