Krispy Kreme Doughnuts, Inc.
Green Mountain Coffee Roasters Inc.
) has entered into an agreement to widen the homemade
single-serve coffee options for Keurig users.Under the multi-year
agreement, Krispy Kreme's upcoming coffees - Smooth and Decaf -
will be available in K-Cup packs for Keurig brewers.
Krispy Kreme K-Cup packs will be available at the online
shopping sites of Keurig and Krispy Kreme along with the
participating Krispy Kreme shops, grocery, retail, and
Away-From-Home channels throughout the nation.
The Keurig business unit of Green Mountain is a leading
manufacturer of gourmet single-cup brewing systems. It sells
beverages produced by other business units of the company through
At-Home and Away-From-Home channels. Green Mountain sells K-Cups
under different brands including Caribou Coffee, Gloria Jean's
and Van Houtte. Krispy Kreme offers premium-quality sweet treats
and is well known for its signature Original Glazed doughnut.
The tie-in will boost sales of Krispy Kreme's coffee as the
convenience of Keurig brewers will enhance the popularity of its
beverage among Keurig fans. Moreover, the pact furthers
Green Mountain's goal of sustaining its dominance in the
single-serve brewing market even after the expiry of its K-cup
patents in Sep 2012.
Green Mountain Coffee aims to popularize the single-cup
brewing system in America and has signed several strategic
distribution agreements to rope in popular brands like Dunkin'
Brands Group Inc. (DNKN) and
) into its portion pack systems.
On Feb 06, 2014, Green Mountain, which currently carries a
Zacks Rank #1 (Strong Buy) entered into a 10-year partnership
The Coca Cola Company
) to allow consumers to make sodas and other drinks at home.
Under the deal, Green Mountain will exclusively make Coca-Cola
branded pods for use on its upcoming Keurig Cold at-home beverage
system for making cold beverages. Coca-Cola will also work with
Green Mountain on the development and launch of this latest
version of Keurig single-cup brewer. Also, Coca-Cola is buying a
10% stake in Green Mountain for about $1.25 billion.
Through these agreements, Green Mountain is aligning with the
strongest beverage brands to support a range of consumer choices
and taste profiles in Keurig Single-Cup Brewing system. Per
market research firm NPD Group, this has secured the company a
place among the top-four bestselling coffee makers between Oct
and Nov 2013.
GREEN MTN COFFE (GMCR): Free Stock Analysis
KRISPY KREME (KKD): Free Stock Analysis
COCA COLA CO (KO): Free Stock Analysis Report
STARBUCKS CORP (SBUX): Free Stock Analysis
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