) recently announced that it is testing a smart contact lens,
which would enable diabetics to measure their glucose level.
Equipped with tiny chips and an antenna, the lens can measure the
level of glucose in tears.
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These smart lenses use a tiny wireless chip and glucose sensor to
provide readings once per second. Google also plans to add LED
lights to these sensors to warn users whenever their glucose
level crosses the threshold.
Google is holding discussions with the Food & Drug
Administration (FDA) so that this technology could soon be
incorporated into a viable product to be used by people all over
This is not the first time that an attempt to introduce smart
contact lenses has been made by a tech giant. Earlier,
) made a similar effort but didn't quite succeed.
Google, the world's largest online search engine, is increasingly
extending its foothold into new markets, with efforts ranging
from a high-speed Internet access business to advanced research
on self-driving cars and robotics.
Google generates revenues primarily from the sale of advertising
space on its online properties. It is focused on protecting and
growing its position in the search market through continued
innovation, quality improvements and expansion into various
We however anticipate that going forward Google will be burdened
with margin pressure as a result of increasing competition from
), as well as the growing hardware business.
Currently, Google has a Zacks Rank # 2 (Buy).