If Hewlett-Packard's (NYSE:
) $169 Slate 7 and Amazon's (NASDAQ:
) $159 Kindle Fire HD were not cheap enough for frugal shoppers,
) next tablet might be just what they've been craving. According
, Google could sell the second-generation Nexus 7 for as low as
$149. This would be a $50 price cut from the previous model,
which launched at $199 roughly nine months ago.
If the price cut goes into effect right at launch, Google is
also expected to reduce the MSRP of the first-generation model,
which will continue to be sold alongside the new iteration.
While the existing Nexus 7 is quickly becoming an old device
for most of the world, the tablet is brand-new to Indian
consumers. The Asus-developed machine was
released last week
for Rs 15999 (roughly $294, according to Google's currency
This is significantly higher than the domestic version,
especially since that price has been applied to the base (16GB)
model. The other models
cost even more
Google is expected to ship the second-generation Nexus 7
domestically this July -- exactly one year after the original
model was released. Numerous reports, including the latest from
Reuters, suggested that Google will
drop the Tegra processor series
from NVIDIA (NASDAQ:
) and switch to a processor from Qualcomm (NASDAQ:
Reuters' sources say that processor will be part of the
Snapdragon line, which powers Samsung's Galaxy S IV, as well as
the HTC One.
If true, this would be a major blow to NVIDIA, which has lost
many of its hardware and device clients.
) PlayStation 4 proved to be
for NVIDIA. Both Sony and Nintendo (OTC:
) chose AMD (NYSE:
) processors for their new game consoles. Microsoft (NASDAQ:
) is expected to do the same.
Fewer smartphones are utilizing the Tegra processor series
this year, which could pose an even greater threat to NVIDIA's
This might explain why the company is
developing a handheld game machine
. By creating its own hardware, NVIDIA may replace the devices
that it has already lost to Qualcomm and AMD.
In February, NVIDIA unveiled the Tegra 4i, the company's
first integrated Tegra LTE processor
Previously known as "Project Grey," the Tegra 4i contains 60
custom NVIDIA GPU cores, a quad-core CPU based on ARM's (NASDAQ:
) Cortex-A9 r4 CPU, full 1080p and the Chimera Computational
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
firstname.lastname@example.org. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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