When Google (NASDAQ:
) created the Chrome OS platform, it hoped to build the next
great operating system. The company had no idea this would lead
to internal competition between the two platforms. Right now,
Chrome OS is the company's dominant system for notebooks. Acer,
) and Samsung are among the firms that have given their
, Hewlett-Packard and Samsung are also "aggressively seeking
cooperation from Google for Android-based notebooks," creating a
bit of competition between Chrome and Android.
This is not the first time that a tech company has been faced
with a challenge of this magnitude. For example, Apple (NASDAQ:
) regularly touts the iPad as a triple-A laptop replacement while
still attempting to sell various MacBooks that are two, three and
four times more expensive.
Unlike Chrome and Android, however, Apple's operating systems
-- iOS and OS X -- do not compete on the same playing field. iOS
was designed exclusively for small mobile devices (iPhones,
iPads, etc.) while OS X was developed for computers (MacBooks,
Internally, Google has separated the two operating systems.
Consumers won't see a Chromebook that runs Android, nor will they
see a Nexus phone or tablet that runs Chrome OS. However,
Hewlett-Packard and other manufacturers have already experimented
with Android for laptops. If the DigiTimes report is accurate,
investors can expect more Android-based laptops in the near
As long as the end user chooses Android or Chrome OS, Google
may not care which platform wins out. However, it may be cheaper,
more effective and more efficient for Google to merge Chrome OS'
best features into Android and let platform reign supreme.
Android has the stronger brand name, thousands of existing
apps and millions of users worldwide. Chrome OS is simply the new
kid on the block attempting to compete with the industry's
By merging Chrome OS and Android, Google could create a
stronger brand between the two platforms. Microsoft has already
employed this strategy when building and branding Microsoft's
) Windows 8 and Windows Phone 8. There are distinct differences
between the two, mostly because the standard Windows 8 format
would not work well on a four-inch screen.
Even with those differences, the two operating systems are
very similar. It is easy for users to jump between them without
feeling like they have entered two different worlds.
In that regard, Chrome OS is also similar to its mobile
sibling -- but there is still little value in them competing
against each other in the notebook space. Instead of dividing its
resources, Google should focus on creating one ultimate OS.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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