) recently announced that it has updated its search algorithm to
provide better results for all the increasingly challenging and
complex search queries posted by web surfers.
The Hummingbird algorithm, introduced almost a month ago, impacts
90% of the searches made on Google. The update is aimed at giving
the search engine a better understanding of concepts rather than
words alone. Google is trying to better understand complicated
search queries as traditional keyword based-systems give way to
systems that can identify concepts and meanings in addition to
Google's search engine has become an integral part of people's
lives and they often tend to insert phrases in the searchbox
instead of just words, a fact which underlies the update. Also,
the new search algorithm is expected to impact traffic to
websites. The outcome of this new algorithm is not the way in
which Google searches the web but it lies in the results of the
searches instead. In fact, this is the most significant update
that Google has made to its search engine since it redesigned the
way in which websites were indexed through the Caffeine update.
Google continues to innovate. With an upcoming update to Google's
search application for devices running
) mobile operating system, people will be able to avail a unique
facility by which they can set reminders on an android device at
home and later receive them on an iPhone.
Google recorded a profit of $3.23 billion or $9.54 a share in the
second quarter of 2013, up from $2.79 billion or $8.42 a share in
the year-ago period. Total revenue grew to $14.11 billion, up
about 19% year over year. The search ads and other commercial
products related to Web content account for most of Google's
revenue, which is expected to approach $60 billion this year. The
company has expressed its intention of increasing investment in
its core products in the future.
Currently, Google has a Zacks Rank #3 (Hold). Other stocks worth
), both with a Zacks Rank # 2 (Buy).
FACEBOOK INC-A (FB): Free Stock Analysis
GOOGLE INC-CL A (GOOG): Free Stock Analysis
LINKEDIN CORP-A (LNKD): Free Stock Analysis
To read this article on Zacks.com click here.