Earlier this week, Google Inc. ( GOOG ) has announced its official collaboration with VSP Global to make Google Glass available to the masses. With this partnership, Google will offer prescription lenses and frames for Google Glass at subsidized rates.
VSP Global is a group of leading companies, which work together for vision-care. VSP Global provides optical benefits, services, products and solutions. In 1950, this not-for-profit organization was set up with an aim to supply expert, cost-effective eyecare services.
Google Glass is a wearable Android-powered computer fitted into spectacle frameswith an optical head-mounted display (OHMD). According to Google, Glass was created to "be there when you need it and get out of your way when you don't." So it is designed for convenience.
Currently, Google Glass is available only to a few thousand early testers. This association will help Google reach a much broader customer base through VSP Global's network of 30,000 eye doctors across the U.S..
Last year, Google discovered that users who were shortsighted would perhaps need prescription lenses to use Glass. With the help of VSP Global, the users can either fit prescription lenses in the Glass or make new frames altogether. This step thus makes Google Glass trendier and more user-friendly. Of course, the prescription lenses are not meant for people who just wear reading glasses.
The search engine giant also announced that new frames (bold, curve, thin and split) and shades and various combinations of these are available for purchase.
Google faces challenges in the growing market of wearable technology. Reportedly, Samsung is set to unveil a Galaxy Glass wearable computer in the coming months.
Google currently holds a Zacks Rank #3 (Hold).
Other stocks worth considering include Conns Inc. ( CONN ) which sports a Zacks Rank #1 (Strong Buy), Amazon.com Inc. ( AMZN ) and Facebook, Inc. ( FB ) both carrying a Zacks Rank #2 (Buy).AMAZON.COM INC (AMZN): Free Stock Analysis ReportCONNS INC (CONN): Free Stock Analysis ReportFACEBOOK INC-A (FB): Free Stock Analysis ReportGOOGLE INC-CL A (GOOG): Free Stock Analysis ReportTo read this article on Zacks.com click here.Zacks Investment Research