In an attempt to gain greater control of the notebook market,
) may release an Android-powered laptop in the third quarter.
, the company's existing line of notebooks -- known as
Chromebooks -- will surpass the one million mark in 2013.
A previous report indicated that Google has only sold
, but DigiTimes believed that new, unspecified promotions will
help sell additional Chromebooks in 2013.
Even if it does cross the one million mark, Google will still
reportedly ship a Chromebook competitor in the late third or
early fourth quarter -- presumably titled 'Androidbook.' Powered
by Android (and likely featuring a touch screen), the Androidbook
will be a fully-functional, mobile OS-based laptop.
As an Android device, this machine could feasibly run all of
the hundreds of thousands of apps that are already available,
instantly dwarfing the tiny lineup of apps that were built for
This may not be designed as a Chromebook replacement, however.
While Google could merge Chrome and Android together (as
previously speculated), the company is likely to continue pushing
both formats separately this year.
Up until the Chromebook Pixel arrived, Google had pushed its
notebooks as cheap, first-time or secondary machines. The company
launched a new campaign last fall to heavily promote the device's
attributes -- most notably the price. Chromebooks can be
purchased for as low as $199. That is significantly lower than
the $300 and $400 price tag that accompanied netbooks (small,
inexpensive laptops) when they were first released last
While Chromebooks are fairly inexpensive, they have not
experienced the sudden price drops that have accompanied the
tablet industry. Amazon (NASDAQ:
) sells the bare-bones, standard-definition Kindle Fire for just
$159. Hewlett-Packard (NYSE:
) will charge
for its first Android tablet.
At those prices, Google may have a difficult time convincing
consumers that they should purchase a Chromebook.
This could be why Google is expected to launch an Androidbook:
to provide consumers with the best of all three worlds (low
price, Android apps and a familiar touch interface).
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
email@example.com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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