) recently declared that restaurant menus will now be displayed
in the search results for restaurants. However, the facility is
currently limited to users in the U.S alone.
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Google announced that the menus will be presented in a OneBox
format, which will be separated into different tabs depending on
restaurant dayparts like lunch, dinner and also how a particular
restaurant arranges its menu. The menu will appear on the top of
the search results page and will allow users to simply switch
from one menu section to another.
With the introduction of this new feature, users will now have to
type "show me the menu for" and a restaurant name in the search
bar to obtain the desired results, thus eliminating the hassle of
searching several web pages.
This is quite similar to
) Bing search's attempt to offer precise information along with
other search results.
Google has been striving to enter the restaurant app space for a
long time. In 2011, it acquired Zagat, which provides restaurant
guides for cities all around the world, based on the feedbacks
from daily customers. In 2008, it failed in its plans to acquire
Zagat's rival site
), which recently partnered with
With this move, Google wants to take on Urbanspoon, Zomato, Yelp
and many other websites, which already offer menus in their
Google is currently taking data from a third-party source and
will likely build on its resources, whether in-house or acquired.
It is also likely to make the service more user-friendly, so
people don't have to type or say "show me the menu for".
Currently, Google holds a Zacks Rank #3 (Hold).