) recently launched the Google Cast Software Development Kit
(SDK) for its Chromecast streaming dongle.
The SDK will allow developers to make apps for Chromecast and
also enable integration of their existing apps with Chromecast.
This greatly broadens the scope of Chromecast to stream video
from new sources, depending on the interests of the user.
Therefore, the $35 device is soon going to be able to do a whole
It was previously capable of streaming content from either the
Chrome browser or from
), YouTube, HBO Go, Hulu Plus,
Pandora Media, Inc.
), and Google Play.
But now, with the availability of a broad variety of apps,
Chromecast will become far more effective in the living room.
The launch of the SDK is good news for not only developers but
also for the users of Chromecast. They can now access more
movies, music and TV shows through the cast buttons in their
desired apps and websites.
Google recently announced that
Nielsen Holdings N.V.
) will be analyzing the effectiveness of ads on YouTube. Nielsen
rating for video ads is significant because it is one of the few
companies that also rate the effectiveness of TV ads, so a
comparative analysis will be possible.
Google has now added another platform that is a TV competitor,
so Nielsen may rate this platform as well. If it takes off,
Google will be in a good position to divert TV ads and monetize
this platform very quickly. Advertisers will also be able to run
cross-platform ads, which will attract them to the platform and
ultimately benefit Google.
Google currently holds a Zacks Rank #3 (Hold).
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