They said it couldn't be done. Google (NASDAQ:
), one of the most powerful tech companies in the world, would
never be able to build a better laptop than Apple (NASDAQ:
). Google makes Chromebooks -- cheap, plastic laptops for
consumers on a budget. The company could not possibly build a
MacBook killer. That theory came to a screeching halt this
afternoon when Google
Chromebook Pixel, a high-end laptop that was "designed to make
computing speedy, simple and secure."
In the announcement, Google bragged that the existing (and
cheap) Chromebooks have led the Amazon (NASDAQ:
) sales charts for 125 days. Chromebooks also represent 10
percent of all notebook sales at Currys PC World, England's
largest electronics retailer. (No word on how it is performing at
Best Buy (NYSE:
) and other American outlets.)
"With the Pixel, we set out to rethink all elements of a
computer in order to design the best laptop possible, especially
for power users who have fully embraced the cloud," Linus Upson,
Vice President of Engineering, wrote on Google's
. "The philosophy of Chrome has always been to minimize the
'chrome' of the browser. In much the same way, the goal of the
Pixel is to make the pixels disappear, giving people the best web
Google claims that Chromebook Pixel features the highest pixel
density (239 pixels per inch) of any laptop screen currently on
the market. The screen is "packed" with 4.3 million pixels, which
provide it with "sharp text, vivid colors and extra-wide viewing
Unlike the MacBook Air, Chromebook Pixel's nearest competitor,
Google's new laptop will feature a touch screen. "Touch makes it
simple and intuitive to do things like organize tabs, swipe
through apps and edit photos with the tip of your finger," Upson
The laptop is powered by an Intel (NASDAQ:
) Core i5 processor, just like the current MacBook Air. It also
comes with Intel HD Graphics 4000 -- sound familiar?
In a way, it is almost as if Google contacted Intel and said,
"We want to build our own version of the MacBook Air."
There is one catch, however. As a machine designed to take
full advantage of Google's cloud-based services, Chromebook Pixel
does not come with a full hard drive. A mere 32GB of storage will
be provided to those who purchase the $1,299 Wi-Fi model.
Consumers will have to spend $1,499 for the LTE version if they
want 64GB of storage.
However, Google is giving away one terabyte of Google Drive
cloud storage to everyone who purchases a Chromebook Pixel. This
could make it the perfect machine for users who plan to take full
advantage of everything the cloud has to offer.
launched a pre-order campaign
for the new laptop, which will ship in the United States this
April. BestBuy.com will also begin taking pre-orders in the near
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
Gain access to more investing ideas, tools & education.
Get Started on Marketfy, the first ever curated
& verified Marketplace for everything trading.