Internet search giant
) has acquired a mobile sensor startup company, Behavio for an
Behavio was founded by Nadav Aharony, Cody Sumter and Alan
Gardner who developed an open source platform that simplifies
mobile data collection. It develops apps, which can detect social
and behavioral trends in communities.
Behavio won $355,000 from the Knight Foundation for FunF, a
platform that turns Android phones into data collection
"sensors". The collection of personal information could provide
an early warning about disease outbreaks or provide life-saving
data during an emergency. However, privacy issues will no doubt
arise given that the nature of information is personal. It's
unclear now how Google will approach this, although, being
open-source, any encroachments could probably be tracked.
After the acquisition, the Behavio team will be integrated
into Google's team.
According to IDC, Android led OS shipments in 2012 with 497.1
units. It also had the strongest growth rate, which at 104.1% was
more than double the 46.0% growth of
) Windows jumped 98.9%, albeit off a small base, while
) slumped 36.4%.
Google is quite active on the merger and acquisition front. In
Feb 2013, it acquired Channel Intelligence for $125 million to
boost its e-commerce business. Earlier this year, it also
acquired an infrastructure startup company, Talaria Technologies
to boost its cloud offerings..
In the fourth quarter of fiscal 2012, Google's gross revenue
(including TAC) touched a record $14.4 billion, representing
sequential and year-over-year increases of 2.3% and 36.2%,
respectively. Excluding the $1.5 billion contribution from
Motorola, revenues were up 21.9% from the year-ago quarter.
Google has a Zacks Rank #2 (Buy).
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