) continues to acquire startups with SlickLogin, an Israel-based
startup, being the latest in the lineup. Google struck this
acqui-hire deal for an undisclosed amount.
SlickLogin, founded less than a year ago by Or Zelig, Eran
Galili and Ori Kabeli,was established to enable users to log-in
easily into websites protected by passwords with the help of a
uniquely generated sound.
SlickLogin uses near-silent tones to verify the identity of a
user. The technology transmits a series of sounds from computer
speakers that can only be picked up by an app on smartphones and
then analyzed. Once the process is complete, it sends a signal
back to confirm the identity and authenticate the login.
In Sep 2013, the company first revealed its technology at
TechCrunch Disrupt SF 2013 Battlefield. The recent agreement
indicates that Google is monitoring the security spaceand is keen
to lap up companies such as SlickLogin, even before they are out
with their commercial products.
Passwords are no longer the safest way to authenticate users.
They can be easily hacked. Recently, hackers broke into
) free email service using a malicious computer software. They
stole passwords and usernames of an unrevealed number of the
firm's accounts worldwide.
Therefore, big technology companies are trying to discover new
ways so that they can replace passwords with a
technology that is more difficult to break into.
Google is also adopting several ways to safeguard login
details and keep data safe. Currently, Google uses a two-step
verification process wherein an SMS code is sent to the user's
phone, which is then used to authenticate users.
The technology from the latest acquisition can work either as
a substitute for the user-password method or act as an additional
level of security in the verification process.
Many other concepts such as biometrics have been considered
and used by companies like
) in the iPhone 5s, but it can be difficult to implement and
unsatisfactory as an experience.
Motorola Solutions, Inc.
) has also considered tattoos and skin implants that could
Google currently holds a Zacks Rank #3 (Hold).
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