Never fear, wandering
will help you find your way. Literally.
The search-engine giant is releasing a brand new Google Maps
application that will be available for download on Apple iPhones.
The move comes three months after Apple's own mapping device on
- which hit shelves in September - drew widespread complaints
Reverting to a mapping device made by one of its chief rivals
because its own device failed is undoubtedly humiliating for the
world's largest company. Apple's rare moment of weakness isn't
sitting well with investors, either.
Apple shares are down 0.7% in early trading today. Perhaps
some of those Apple sellers are now buying Google. GOOG shares
have risen 1.4% on Thursday to break the $700 barrier for the
first time in nearly two months.
While the bad publicity is little more than a short-term speed
bump for Apple's stock, its image is taking a bigger hit. By
swooping in to rescue Apple from its Maps app fiasco, Google - at
least for one fleeting moment - is coming off as the more
Reliability is something that people value most in the
technology they use. It's just one instance, but the Maps debacle
essentially makes Apple look like a loser and Google look like a
Apple almost never misfires with its technology. You can bet
the next time it does, Google will again try to capitalize.