GOL Linhas Aéreas Inteligentes S.A.
), the largest airline in Latin America, announced its tie-up
with Localiza Rent a Car, a South American car rental
Per the agreement, customers will be able to book a car on
rent in GOL's website while purchasing an air travel ticket. This
step is taken by the company to make travel easier, hassle free
and economical for its customers. The service starts today, Feb
4, making it possible to rent a car simultaneously with buying an
The customers will benefit from the tie-up, as they will be
able to obtain a discount of 20% on the daily rental rates for
the car. The passengers are also offered a range of cars
classified under group A, economic, to Group C, economic with air
conditioning and hydraulic steering to choose from. However,
these discounts and upgrades can only be availed of if the car is
booked through Gol's website.
Around 2 weeks ago, Gol announced strong air traffic update
for Dec 2012, with increased passenger revenue per available seat
kilometer (PRASK) of 14%, year over year. This tie-up is expected
to increase the turn over of passengers, starting Feb 2013 and
strengthen the PRASK further.
Gol has its operations in 10 countries through 65 airports,
while Localiza has a fleet of over 107 thousand cars in 8
countries. Through the partnership the services will be delivered
in 51 domestic airports.
Gol currently bears a Zacks Rank #3 (Hold). Other stocks which
are worth considering in the industry are
Ryanair Holdings Plc.
), holding a Zacks Rank #1 (Strong Buy), as well as
Southwest Airlines Co.
China Eastern Airlines Corp. Ltd.
); each holding a Zacks Rank #2 (Buy).
CHINA EASTN-ADR (CEA): Free Stock Analysis
GOL LINHAS-ADR (GOL): Free Stock Analysis
SOUTHWEST AIR (LUV): Free Stock Analysis
RYANAIR HLDGS (RYAAY): Free Stock Analysis
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