GOL Linhas Aéreas Inteligentes S.A.
), a Brazil based air transportation company, entered into an
Delta Air Lines
), in order to support each other's loyalty programs.
GOL operates its frequent flier loyalty program under the name
of SMILES, while Delta's loyalty program is managed under
Skymiles. Per the recent agreement, the SMILES Diamond clients
will be able to avail boarding and check-in facilities on Delta
airlines on a priority basis. Also, SMILES Diamond clients can
derive benefits of Delta Sky Clubs in Atlanta, New York and
In return, the frequent fliers of Delta, holding Diamond,
Platinum and Gold Elite membership, will be able to use the same
facilities at GOL's flights as the SMILES Diamond members.
Moreover, Delta's Diamond, Platinum and Gold Elite members can
use the VIP rooms in airports of Sao Paulo and Rio de
Roughly a week back, SMILES entered into an agreement with
Petrobras Distribuidora S.A., a Brazilian oil company. The
agreement allows the users of SMILES as well as Petrobras gas
station loyalty program to enhance their service benefits from
the companies. Per the agreement, the points earned by Petrobras
members can be redeemed for SMILES miles.
Around the same time, SMILES also entered into a partnership
with Camisaria Colombo, a Brazilian retail chain company,
allowing the store's customers to exchange their reward points
for GOL's tickets as well as other benefits of the SMILES program
Exiting the third quarter of 2012, SMILES had roughly 8.9
million members, providing services at more than 560
GOL currently holds a Zacks Rank #3 (Hold). Other stocks worth
a look in the industry are
Republic Airways Holdings Inc.
); both holding a Zacks Rank #1 (Strong Buy).
DELTA AIR LINES (DAL): Free Stock Analysis
GOL LINHAS-ADR (GOL): Free Stock Analysis
REPUBLIC AIRWAY (RJET): Free Stock Analysis
SKYWEST INC (SKYW): Free Stock Analysis
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