Green Mountain Coffee Roasters Inc
) has introduced Café Escapes Latte Creators, available in Keurig
Vue Packs, which are made with diary ingredients that carries the
REAL seal which ensures that the diary product meets strict
The Café Escapes frother packs are available in two flavors --
Creamy Latte and Chocolate Mocha. Café Escapes is part of GMCR's
two-step Café Beverage collection made for Keurig Vue brewers, a
higher end brewing system.
The Vue brewer can brew cappuccinos and lattes using dairy
frother packs, but it requires its own, exclusive coffee pods
instead of K-Cups. The new drink carries less than 100 calories
per cup and comes in 16-count boxes available online as well as
at select national retailers for $11.99.
The new latte has strengthened the already-rich brand
portfolio of GMCR's coffee, tea and other beverages which boasts
brand names like Green Mountain Coffee, Tully's Coffee, Diedrich
Coffee, Van Houtte, Timothy's World Coffee brand and others. The
popular flavor is expected to boost Green Mountain's sales in the
Green Mountain is also introducing new flavors. In August,
GMCR offered its users the option of brewing creamy, spicy
pumpkin lattes in their brewers in anticipation of the fall
In order to popularize the single-cup brewing system, Green
Mountain has entered into several strategic agreements with
Dunkin' Brands Group Inc.
) to distribute their brands through GMCR's K-Cups.
Management believes that there are ample opportunities for
expanding its Keurig system in the domestic market. In its
third-quarter 2013 results reported last week, the Zacks Rank #1
(Strong Buy) company raised its fiscal 2013 outlook to reflect
the strong momentum of its Keurig business unit.
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