General Mills, Inc.
) has started making its original Cheerios breakfast cereals
minus the genetically modified organisms or GMOs amid growing
concerns of consumers and activist groups regarding the use of
such ingredients in food items.
The original Cheerios packages will now include the label "not
made with genetically modified ingredients", the
Minneapolis-based consumer food giant said in a blog post on
GMOs refer to crops grown from biotech seeds, also known as
genetically modified seeds. The original Cheerios are made from
oats not grown using biotech seeds. The company has also replaced
the corn starch and sugar used is making Cheerios with non-GMO
versions of the same. The healthier version of original Cheerios
is expected to hit the shelves soon.
Health and nutrition remains the key focus of General Mills.
Many of its core brands as well as innovations, mainly in yogurt,
add more nutritional value to the packaged food with more fruits,
vegetables and fiber and less fat content. The idea is to cater
to the growing numbers of health-conscious customers that prefer
the convenience of packaged food without compromising on
Other Stocks to Consider
General Mills carries a Zacks Rank #4 (Sell) after it reported
dismal second-quarter fiscal 2014 results. General Mills missed
the Zacks Consensus Estimate for both revenues and sales due to
lower sales in the U.S. retail business and high input costs in
Earnings declined 3.5% but revenues were flat with the
year-ago levels. Though management maintained its previously
provided fiscal 2014 earnings outlook, it warned that
higher-than-expected currency headwinds could result in earnings
coming in at the lower end of the guided range.
Other better-ranked stocks in the food industry include
The Hain Celestial Group, Inc.
Green Mountain Coffee Roasters, Inc.
The Chefs' Warehouse, Inc.
). All these companies carry a Zacks Rank #2 (Buy).
CHEFS WAREHOUSE (CHEF): Free Stock Analysis
GENL MILLS (GIS): Free Stock Analysis Report
GREEN MTN COFFE (GMCR): Free Stock Analysis
HAIN CELESTIAL (HAIN): Free Stock Analysis
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