General Motors Company
) has promoted Alan Batey, the head of U.S. sales, service and
marketing for Chevy, Buick and GMC, as the global head of the
Chevrolet brand. However, Batey will also continue with his
Alan Batey will be reporting to CEO Dan Akerson as the global
head of the Chevrolet brand and to North American President Mark
Reuss as the U.S. sales head. It is a part of the CEO's
restructuring strategy and Akerson also said that the company
wanted to appoint single leader to manage the brand globally. The
transition may also help in Chevrolet's expansion and launch of
Chevrolet is one of the world's largest car brands, selling more
than 4.5 million cars and trucks in a year. It provides
customers fuel-efficient vehicles together with high performance,
better design and quality. The brand witnessed strong increase in
sales in Southeast Asia in May. The company sold 179,510
Chevrolet vehicles, representing an increase of 0.9% in May 2013.
Retails sales improved 5.4% to 124,897 vehicles, thus recording
the best retail sales month since August 2009.
General Motors also focuses on launch of new vehicles under
Chevrolet brand. Last month the company showcased the redesigned
2014 Chevrolet Malibu. With the mid-sized sedan, the automaker
intends to provide tough competition to
Toyota Motor Corporation
Honda Motor Co.
) Accord and
Ford Motor Co.
Recently, General Motors also launched the new Chevy Silverado
pickup truck, which is more fuel efficient compared to other
pickup trucks. The company also showcased the new 2014 Chevrolet
Corvette at the annual auto show in Detroit. It unveiled the
latest version of the iconic sports car after nine years, which
is set for a commercial launch later this year.
Detroit, Mich.-based General Motors is the largest automobile
manufacturer in the world and one of the 'Big Three' U.S.
automakers. Among the U.S. automakers, General Motors sales went
up 3.1% to 252,894 vehicles in May, driven by strong sales of
Cadillac and GMC cars. Currently, shares of GM retain a Zacks
Rank #3 (Hold).
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