General Mills, Inc.
) recently introduced six new flavors of Progresso ready-to-eat
soups. The new creamy and spicy flavors are adding to the varieties
of New Vegetable Classics and Light and Traditional Soup flavors.
Including the new flavors, Progresso offers more than 90 flavors,
to cater to various preferences of the consumers.
General Mills introduced two new Vegetable Classic flavors:
Tuscan-Style White Bean and Southwestern-Style Corn with Potatoes
& Peppers. The introduction of these new flavors targets health
conscious customers who intend to increase their intake of
The two new Progresso Light flavors -- Creamy Chicken Alfredo with
Pasta and Light Savory Beef Barley Vegetable -- contain no
artificial flavors or added Monosodium glutamate ('MSG'). Progresso
Light soups appeal to consumers who try to control their calorie
intake and are the only light soup recommended by Weight Watchers
International, Inc. (
The two new flavors in the Progresso Traditional Soups category
include Traditional Creamy Roasted Chicken with Herb Dumplings and
Creamy Tomato with Bacon and Cheese. These soups taste like the
homemade ones and contain no artificial flavors or added MSG.
Progresso ready-to-eat soup is one of the most popular brands of
General Mills. The introduction of new flavors of Progresso soups
is in line with the company's strategy of maintaining a steady
pipeline of products to boost sales momentum and capture market
General Mills also focuses on increasing the nutritional value of
packaged food with more fruits, vegetables and fiber and less fat.
The idea is to appeal to the growing numbers of health-conscious
customers who prefer the convenience of packaged food without
compromising on health. The company's continuous efforts to
introduce new products in the fast growing food categories bode
well for long-term growth.
General Mills carries a Zacks Rank #4 (Sell).
Some better-ranked stocks in the packaged goods sector include
Treehouse Foods, Inc. (
) and Pinnacle Foods Inc. (
). While Treehouse Foods sports a Zacks Rank #1 (Strong Buy),
Pinnacle Foods holds a Zacks Rank #2 (Buy).
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