Chex, a popular cereal brand of
General Mills Inc.
), recently introduced its seventh gluten free flavor, Vanilla
Chex. A box of Vanilla Chex gluten-free cereal is offered at a
retail price of $3.39. Other gluten free flavors include rice,
corn, honey nut, chocolate, cinnamon and apple cinnamon.
With changing consumer preferences, there is a huge demand for
new products that are both tasty and healthy. These products
target the growing number of health conscious consumers who
understand the importance of breakfast as the first meal of the
day and prefer easily available nutritious food. These consumers
are also conscious of the nutritional value of packaged food
There is also a growing demand for gluten-free food products
in the market. The company is thus trying to target these
health-conscious customers with its new Chex cereals.
BOULDER BRANDS (BDBD): Free Stock Analysis
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In fact, the new Chex cereals are not only gluten free but also
contain 10 grams of whole grain per serving and no artificial
flavors or colors. It also contains vitamins, minerals and other
nutrients, which makes it perfect for breakfast.
Overall, we are encouraged by General Mill's strong market share
position in some leading food categories, its growing
international presence, strategic acquisitions and focus on
innovation and brand support. These growth initiatives combined
with the cost saving efforts bode well for the company's
General Mills carries a Zacks Rank #3 (Hold).
Other companies in the consumer staples sector that warrant
investor attention include
B&G Foods Inc.
Boulder Brands, Inc.
Flowers Foods, Inc.
). While B&G Foods and Boulder Brands carry a Zacks Rank #1
(Strong Buy), Flowers Foods carries a Zacks Rank #2 (Buy).