Leading apparel retail chain,
), continues with its global online expansion and is now set to
further explore the Japanese market. The company announced the
launch of its new online shopping sites in order to better serve
its Japanese customers. The new Japanese e-commerce sites,
gap.co.jp and bananarepublic.co.jp, will sell merchandise including
Gap, GapKids, babyGap and Banana Republic brands.
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The new sites will focus on Gap's innovative "Universality"
platform and will integrate both the Gap and Banana Republic brands
under one, simpler e-commerce platform. Apart from providing an
extraordinary online experience to its Japanese patrons, these new
sites reaffirm the company's keen interest in easing the way more
people can reach its signature American style merchandise.
Additionally, these 24-hour sites will enable customers to shop
Gap's products in the comfort of their homes and at any hour of the
day. The sites detailed product descriptions along with swifter
delivery and free shipping make shopping easy for customers.
Gap Inc. also has its own e-commerce sites for customers in China,
Europe and Canada. Additionally, the company provides the facility
of shopping online through its U.S. e-commerce sites and delivers
its products internationally in about 90 countries.
Earlier this month, Gap's close competitor,
Urban Outfitters Inc.
) announced its entry into Japan with the signing of a multi-year
agreement with World Co. Ltd. for the distribution and marketing of
its specialty clothing brand, Free People in Japan. Through the
agreement, the company will have its clothing brand distributed
throughout Japan from shop-in-shop locations, direct-to-consumer
sites and stand-alone stores.
This move by Urban Outfitters marks its full-scale entry into the
Japanese market and is in line with its plan of solidifying its
presence in Asia. The company will commence its operations with the
Free People brand's spring 2013 collection.
Gap currently maintain a Zacks #2 Rank, which translates into a
short-term Buy rating. Our long-term recommendation on the stock