Gannett Buys Mobestream Media - Analyst Blog

By Zacks Equity Research,

Shutterstock photo

Gannett Company Inc . ( GCI ), publisher of one of the largest-selling daily newspapers, USA Today, announced the acquisition of Mobestream Media, creator of the Key Ring Reward Cards mobile application. However, financial terms of the deal were not disclosed.

Key Ring is a market leader in the mobile loyalty space facilitating customers to store loyalty cards, connect to new programs and get mobile coupons on smartphones. Moreover, the app is extremely handy for the companies to enhance their relationship with clients by attracting and retaining customers as well as market their offerings.

The move comes as a part of Gannett's strategy to revamp itself by increasing digital applications. Also, this step marks its entry into the mobile consumer loyalty space.   

Gannett is taking initiatives to diversify its business model by adding new revenue streams in an effort to safeguard itself from adverse economic conditions. The company is adapting to the constantly evolving multi-platform media universe, which currently includes Internet, mobile, tablet and social media networks.

Owing to its expertise in the mobile loyalty space, Key Ring will be a part of Gannett Digital Marketing Services mobile product. Also, due to its ability to build retail relationships, it will cater as a consumer marketing platform.

Earlier, Gannett announced the acquisition of BLiNQ Media LLC, provider of social media marketing solutions for companies. Currently, advertisers are migrating to the Internet, owing to increasing online readership and lower online advertising prices compared to print.

With the ever-increasing demand, the acquisition keeps Gannett well poised in social media marketing, as BLiNQ is the industry leader in managing social media marketing campaigns.

Currently, we maintain our long-term Neutral rating on Gannett. However, Gannett, which competes with News Corporation ( NWSA ) and The New York Times Company ( NYT ), holds a Zacks #2 Rank that translates into a short-term Buy recommendation.

GANNETT INC (GCI): Free Stock Analysis Report
NEWS CORP INC-A (NWSA): Free Stock Analysis Report
NY TIMES A (NYT): Free Stock Analysis Report
To read this article on click here.
Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Business , Stocks
Referenced Stocks: GCI , NWSA , NYT

More from


Follow on:

Find a Credit Card

Select a credit card product by:
Select an offer:
Data Provided by