FUJIFILM Holdings Corporation
) has recently commenced business operations of FUJIFILM Dis
Ticaret A.S., a new subsidiary of Fufijilm Group in Turkey on June
1, 2012. This business commencement followed acquisition of all
shares of Filmat Dis Ticaret A.S. ("Filmat"), a Turkish
distributor, through Fujifilm's European subsidiary, FUJIFILM
Based in Turkey, Filmat was engaged in the distribution of
digital cameras, photographic paper and other imaging products,
medical products, and graphic products. With this acquisition and
establishment of the local subsidiary, FUJIFILM Dis Ticaret A.S.,
the photographic giant hopes to spread dynamically across the fast
growing Turkish market.
The subsidiary, targeted to build a direct selling system across
local customer, is anticipated to enhance marketing activities
while expanding business opportunities for the company's imaging
products. The subsidiary expects to actively promote the delivery
of products and solutions, such as digital cameras and photographic
papers; medical products including diagnostic imaging systems and
medical imaging network system and graphic arts products.
Over time, we have been witnessing Fujifilm's diversification
beyond the domestic photographic film market, especially in the
emerging regions-latest being its entry into the Turkish market. We
believe this ongoing diversification strategy will certainly
bolster the company's financial results over the forthcoming
quarters, strengthening the company's demand across these
The company operates in a highly competitive industry wherein
traditional and digital imaging products face fierce rivalry from
competitors, one of them being
Currently, we are maintaining a long term 'Underperform'
recommendation on FUJIY. Also, the company has a Zacks #5 Rank,
implying a short-term (1-3 months) 'Strong Sell' rating.
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