Free Donut Day: Does It Mean Krispy Kreme's (NYSE: KKD) Stock is a Buy?

By
A A A

The battle is on. Today both Krispy Kreme (NYSE: KKD) and Dunkin Donuts announced that their chains are offering up free donuts. Because of high web traffic the media is all over this trend, and has termed it 'National Donut Day'.

We like traffic web traffic here, but we really prefer high volume spikes in small cap stocks we're following. We covered Krispy Kreme in an article on May 26 th , when Ian Wyatt suggested, " I would wait to see a pull-back in shares before buying...If it does, I would most likely add to my position because if the company continues to move in the right direction on a fundamental basis, which I think it will, a move to $13 is not out of the question. "

So far today, shares of Krispy Kreme are bucking the market's trend and instead of falling, are rising by more than 1.5 percent. It seems as though higher store volume may translate into higher share volume, at least on National Donut Day.


You can find Ian's article about Krispy Kreme on our Small Cap Investor Blog .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Stocks

Referenced Stocks:

Wyatt Investment Research

Wyatt Investment Research

More from Wyatt Investment Research:

Related Videos

Stocks

Referenced

Most Active by Volume

100,376,898
  • $17.62 ▲ 0.51%
83,231,837
  • $25.62 ▲ 1.91%
75,739,329
  • $111.78 ▼ 0.77%
65,297,937
  • $36.37 ▼ 1.76%
59,053,093
  • $47.66 ▲ 0.29%
53,482,350
  • $2.59 ▼ 0.38%
51,504,284
  • $7.34 ▲ 2.37%
51,434,656
  • $8.14 ▲ 6.96%
As of 12/19/2014, 04:15 PM


Find a Credit Card

Select a credit card product by:
Select an offer:
Search
Data Provided by BankRate.com