With over 40 days remaining till year end,
Ford Motor Co.
) F-Series has already surpassed the full-year 2012 sales of
645,316 trucks. The truck line's full-year 2013 sales will likely
be the highest since 2006.
Ford's F-Series has recorded monthly sales of over 60,000 in
each of the last six months. Sales in October increased 13% year
over year to 63,803 trucks. Prior to this, the company witnessed
a similar strong sales streak in 2006, when it crossed the 60,000
mark for eight consecutive months.
Despite several launches by competitors, Ford's truck line
enjoys immense popularity. In October, F-Series sales surpassed
General Motors Company
) Chevrolet Silverado by 220,000 units. It even outpaced the
combined sales of Silverado and GMC Sierra by 67,000 units.
Moreover, in the first 10 months of 2013, F-Series surpassed the
sales of Chrysler's Ram trucks by 330,000 units.
F-Series enjoys strong customer loyalty. The truck line is
witnessing sales growth in both the low-end and high-end markets.
Ford's F-150 STX value model, which targets the low-end market,
comprised 10% of the total F-150 sales in 2013, increasing from
3% in 2012. Meanwhile, the F-Series trucks enjoy over 50% share
in the high-end market, according to Ford.
Ford's F-Series enjoys a substantial market share in the
Western markets. California remains the second largest market for
the trucks, after Texas, since 2008.
Texas witnessed a 27% growth in sales from 2008 to 2013, due
to the growing energy and housing sector. F-Series sales in the
upper Midwest and Plains states have expanded rapidly over the
last 5 years, mainly due to increasing domestic energy
exploration and the progressing renewable energy industry.
Ford currently carries a Zacks Rank #1 (Strong Buy). Other
major automobile stocks worth considering are General Motors,
Fuji Heavy Industries Ltd.
). While Daimler is a Zacks Rank #1 stock, Fuji and General
Motors carry a Zacks Rank #2 (Buy).
DAIMLER AG (DDAIF): Get Free Report
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GENERAL MOTORS (GM): Free Stock Analysis
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