Ford Motor Co
) announced that it will unveil the all new version of its
Mustang sports car on Dec 5. This will be the sixth generation of
the car, first launched in 1964, simultaneously in New York and
11 European capitals.
While the Mustang will mark its 50th year in 2014, the new
version will have a more modern design, greater refinement,
world-class power and performance, and innovative technologies.
The new model will debut in six cities across four continents.
Launch events will be held in New York, Los Angeles, Barcelona,
Shanghai and Sydney in addition to Ford's hometown of Dearborn,
Over the next 15 days, prior to its launch, Ford is teaming up
) and Instagram to promote the new Mustang. With over 5.5 million
fans, Mustang is the most "Liked" vehicle on Facebook. Moreover,
the car has more than 1 million photos tagged on Instagram.
As a part of the promotional activity, 15 top Instagram video
creators will make short videos based on photos provided by fans
representing what Mustang means to them. Ford will also showcase
the first photo of the car on Instagram.
Ford released its third-quarter 2013 results in October. The
company posted a 12.5% rise in earnings per share to 45 cents in
the reported quarter from 40 cents in the year-ago quarter (all
excluding special items). With this, the company beat the Zacks
Consensus Estimate of 38 cents.
Revenues in the quarter grew 12.2% to $36 billion, exceeding the
Zacks Consensus Estimate of $33.8 billion. The improvement was
attributable to increased wholesale volumes in automotive
business and higher market share in all the regions.
Ford is pursuing a major expansion plan in the mature and
emerging markets, primarily Argentina, Brazil, China, India and
Thailand. Moreover, the company is creating a new business unit -
Ford Middle East and Africa, to capitalize on the growing
importance of the Middle East and African markets.
Ford currently carries a Zacks Rank #1 (Strong Buy). Other major
automobile stocks worth considering are
). While Daimler is a Zacks Rank #1 (Strong Buy) stock, General
Motors carries a Zacks Rank #2 (Buy).
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