Ford Motor Co.
) has announced the initiation of the production of vehicles at its
new manufacturing facility in Craiova, Romania. The Ford B-MAX will
be produced in the plant along with 1.5-litre petrol second engine.
The volume production of the second engine will start with the
onset of next year.
The Craiova plant in Romania will be developing two advanced
products - the Ford B-MAX and the 2012 International Engine. Ford
has invested around €675 million ($875 million) for the engine and
vehicle production in the plant including €500 million (nearly $650
million) investment for the new vehicle production.
Ford B-MAX is the new innovative B-segment vehicle of the company.
It is the class leading in fuel efficiency and CO2 emissions
standards for both diesel and petrol engines. It will be sold in
the European markets by the end of this year.
The Ford B-MAX featuring 1.0-litre EcoBoost engine comes with both
the 100PS and 120PS versions. Both versions will be manufactured in
the Craiova plant.
Ford B-MAX is the technologically advanced small car of the
company. Active City Stop technology is featured in the vehicle,
which will automatically apply the brakes sensing low-speed
collision. The car is also equipped with Ford SYNC with emergency
Michigan-based Ford Motor is one of the largest automobile
producers worldwide. The company is divided into two segments:
Automotive and Financial services. Its core and affiliated
automotive brands include Ford, Lincoln, and Mercury. Although U.S.
is Ford's primary selling ground, Europe, South America, and the
Asia-Pacific constitute its other major markets. Ford
General Motors Company
Toyota Motor Corporation
Currently, Ford Motor retains a Zacks #4 Rank, which translates
into a short-term (1 to 3 months) "Sell" rating. We have a
long-term (more than 6 months) "Underperform" recommendation on the
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