By Dow Jones Business News,
January 14, 2014, 06:45:00 PM EDT
Ford Motor Co. said its new F-150 pickup truck will exceed regulatory fuel economy requirements, becoming a net
positive for the company in its efforts to meet government efficiency mandates in years to come, the company said in a
conference with analysts Tuesday.
Ford unveiled the truck Monday at the North American International Auto Show but didn't disclose the fuel economy of
the new truck, which will go on sale later this year as a 2015 model.
"For the first time in its history, the truck will be positive to its fuel economy regulatory requirement," said Raj
Nair, product development chief.
The way that U.S. fuel economy regulations are now written, each size of a vehicle has different fuel economy targets
that rise each year through 2025. Still, the new rules set a target for rising fuel economy for the corporation that
factors in the types of vehicles that a car maker is selling.
On this basis, because Ford sells so many trucks, the 2015 truck will help Ford exceed the corporate average, instead
of weighing it down, as it has in the past.
Until a 2012, car makers used a corporate average fuel economy, so sales of large, gas guzzlers, needed to be offset
by smaller, more efficient vehicles.
Ford hasn't said what the new F-150 will cost; but Jim Farley, the global marketing and sales chief, said the company
didn't "use any special premium calculation" to factor in the new price for the truck, which Ford has indicated will be
close to the current model.
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