Ford Motor Co.
) is seeking to regain the lost glory of its Lincoln line by
offering enhanced design, quality and personal service. Few
months after launching the redesigned Lincoln MKZ, the automaker
has now introduced the Lincoln Black Label, an assortment of
limited edition, premium exterior and interior themes.
The new themes will be available in the market by the end of
2014. Ford previewed three themes under the Lincoln Black Label
on the revamped MKZ and the MKC Concept car.
The first theme, christened Centre Stage as it takes
inspiration from fashion and theater, offers jet black interiors
highlighted by a Foxfire Red headliner. The doors and seats are
made of Alcantara suede and carry distinctive perforation
designs. The whole theme intends to replicate the experience of
being in a dark theatre.
Chocolate aficionados will like the premium chocolate-inspired
Indulgence theme featuring ganache- and truffle-colored Venetian
leather with a delicate antiqued finish. The theme also
introduces Ziricote wood, generally used in high-end yachts, in
The third theme, Modern Heritage, offers a clean and modern
take on the classic black-and-white interior with understated red
highlights. The soft white interiors are tastefully highlighted
with wood trim that has metal flakes between its layers to create
a dazzling effect.
Lincoln MKZ will be available in all three themes - Centre
Stage with Black Tie exterior, Indulgence with Chroma Couture
exterior and Modern Heritage with Confidential White tri-coat
exterior and Vianca interiors. However, the MKC Concept car
offers only the Modern Heritage theme with Chroma Flame
To provide a personalized and stable experience to clients,
Lincoln will introduce a range of superior customer services with
the launch of the Black Label. Moreover, Black label experts will
provide personalized assistance to every prospective client to
enhance their shopping and selection experience. In order to
offer this experience to all its clients, Ford will eventually
provide these themes with all Lincoln models.
Ford currently carries a Zacks Rank #2 (Buy). Other major
automobile stocks worth considering are
General Motors Company
Nissan Motor Co. Ltd.
). Nissan and Volkswagen carry a Zacks Rank #1 (Strong Buy) while
General Motors carries a Zacks Rank #2 (Buy).
FORD MOTOR CO (F): Free Stock Analysis Report
GENERAL MOTORS (GM): Free Stock Analysis
NISSAN ADR (NSANY): Get Free Report
VOLKSWAGEN-ADR (VLKAY): Get Free Report
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