Ford Motor Co.
) has announced the opening of the Silicon Valley Lab (SVL) in Palo
Alto, California. Engaging Bay Area technology companies and
startups, the center of focus for the lab will be big data,
open-source innovation and user experience. This will lead to the
enhancement of personal mobility and advancement of automotive
Data plays an important role in decision making, marketing
strategy building and product designing. Vehicle data can be used
in creating a personalized, convenient and productive driving
Ford Motor, with open-source innovation, will be using vehicles
as platform for the development of hardware and software
applications. The SVL will be using the research platform OpenXC,
which was developed in Bug Labs. Through user experience the
company will provide information and services to the customers.
The company, with its continuous technological innovations, has
established a position for itself. The new lab will add to the
existing research and development initiatives undertaken by the
company and will help in capturing the regions that are driving
consumer technology. Thus, technological upgrades and innovation
will lead to safe and secure, intuitive and enjoyable ride for the
Ford Motor's research and development activities are spread all
over the world. It has Research and Innovation facilities in
Dearborn, Michigan; Aachen in Germany; Nanjing in China; and
technology scouts in Tel Aviv, Israel.
Michigan-based Ford Motor is one of the largest automobile
producers worldwide.The company is divided into two segments:
Automotive and Financial services. Its core and affiliated
automotive brands include Ford, Lincoln, and Mercury.
Although the U.S. is Ford Motor's primary selling ground,
Europe, South America, and the Asia-Pacific constitute its other
major markets. One of its competitors,
General Motors Company
) also has GM Advanced Technology Silicon Valley Office for
research and development of new technology.
Currently, Ford Motor retains a Zacks #3 Rank, which translates
into a short-term (1 to 3 months) Hold rating. We have a long-term
(more than 6 months) Neutral recommendation on the stock.
FORD MOTOR CO (F): Free Stock Analysis Report
GENERAL MOTORS (GM): Free Stock Analysis Report
To read this article on Zacks.com click here.