Ford Motor Company: This Technology is Changing the Auto Industry


"Data from cars meshed with third-party data creates the opportunity to give back to the greater good." - Sefi Grossman, Ford's Team Detroit

The automobile is one of the most promising areas in the emerging Internet of Things trend, and Ford is putting significant resources behind this lucrative growth area.

Sefi Grossman is the Technology Director at Team Detroit, Ford's ad agency. He was part of the "Internet of Cars" panel at the recent South by Southwest Interactive conference in Austin, Tex. As marketers, Sefi says he and his team are excited about the connected car and where it will take us in the future. To quote his colleague, Scott Lange, "Your car is your biggest wearable."

I was able to speak with Sefi after his SXSW panel. He says Ford's desire to connect their cars to the Internet was born out of the need to monitor batteries in electric or hybrid vehicles. The resulting data from Ford can then be used to create meaningful and positive features for consumers.

Warren Buffett's worst auto-nightmare (Hint: It's not just the connected car)
The connected car is a small part of a larger, major technological shift is happening in the automotive industry. Most people are skeptical about its impact. Warren Buffett isn't one of them. He recently called it a "real threat" to one of his favorite businesses. An executive at Ford called the technology "fantastic." The beauty for investors is that there is an easy way to ride  this megatrend. Click here  to access our exclusive report on this stock.

The article Ford Motor Company: This Technology is Changing the Auto Industry originally appeared on

Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Investing , Stocks

Referenced Stocks: F

Motley Fool

Motley Fool

More from Motley Fool:

Related Videos

What to Wear to a Wedding
What to Wear to a Wedding           
4th of July Outfits
4th of July Outfits                 




Most Active by Volume

  • $17.03 ▼ 1.10%
  • $30.555 ▲ 1.24%
  • $126.44 ▼ 0.13%
  • $40.59 ▼ 6.26%
  • $19.07 ▲ 1.54%
  • $26.78 ▲ 0.45%
  • $5.85 ▲ 1.56%
  • $8.83 ▲ 2.08%
As of 7/2/2015, 04:15 PM

Find a Credit Card

Select a credit card product by:
Select an offer:
Data Provided by