"Data from cars meshed with third-party data creates the
opportunity to give back to the greater good." - Sefi Grossman,
Ford's Team Detroit
The automobile is one of the most promising areas in the
emerging Internet of Things trend, and
is putting significant resources behind this lucrative growth
Sefi Grossman is the Technology Director at Team Detroit,
Ford's ad agency. He was part of the "Internet of Cars" panel at
the recent South by Southwest Interactive conference in Austin,
Tex. As marketers, Sefi says he and his team are excited about
the connected car and where it will take us in the future. To
quote his colleague, Scott Lange, "Your car is your biggest
I was able to speak with Sefi after his SXSW panel. He says
Ford's desire to connect their cars to the Internet was born out
of the need to monitor batteries in electric or hybrid vehicles.
The resulting data from Ford can then be used to create
meaningful and positive features for consumers.
Warren Buffett's worst auto-nightmare (Hint: It's not
the connected car)
The connected car is a small part of a larger, major
technological shift is happening in the automotive industry.
Most people are skeptical about its impact. Warren Buffett
isn't one of them. He recently called it a "real threat" to one
of his favorite businesses. An executive at Ford called the
technology "fantastic." The beauty for investors is that there
easy way to ride
to access our exclusive report on this stock.
Ford Motor Company: This Technology is Changing
the Auto Industry
originally appeared on Fool.com.
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